Go To Market Roadmap
You never get a second chance to make a first impression. When you're thinking about launching a new division, brand, offering or into a new market, you need to make a big impact...fast to ensure success.
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Our Go-To-Market Roadmap offers a practical, results-driven approach that helps you successfully launch new offerings in the travel and leisure sector. The team is a trusted set of hands that has successfully launched new brands and programs in the US, South America and Australia.
By leveraging market insights, uncovering white space, and understanding what resonates with the customer and trade partners, we define a roadmap together with our clients that delivers an impactful and profitable market entry.
Example: Carnival Cruise Line Australian Market Entry
Targeting a previously unidentified market gap, Carnival Cruise Line grew the total Australian family cruise market by 25% during its first year in operation through clearly targeted family friendly messaging, effectively repositioning the cruise category in Australia.
Example: Club Med - Total-All Inclusive Launch
Armed with customer research that demonstrated the perceived value of an all-inclusive (alcohol-inclusive) package was higher than the average bar revenue per guest, we repositioning Club Med in the US as Total All Inclusive and increased top line revenue by 25% in one year.
